Mark RauterkusTips

Old, old biz plans

2021-01-21 · Status: draft · Development

Vision Statement	Defines overall long-term goal, as in WHAT the bussiness is to become. What is provided; Who are customers.
To build and provide an open standards, high-tech hub of 1) new-media content; 2) services; and 3) software tools for cutting-edge sports participants.	
The syndicate of specialized sports content is provided to the visitors/guests for FREE.	
The specialized sports content aims to reading, reference and interacting.	
The content is delivered on CD-ROMs, DVDs, internet, kiosks and hybrids.	
The sydicate line-up of services provide for the publishing infrastructure.	
The services include advanced mirrord access to the content and creation process insights via training.	
Consumters can purchase among a set of 20-50 original titles (waveletts, hybrid CD-ROMs, applications) that enable grss-roots publishing experiences.	
Mission/Purpose	Tells WHY pursue the vision. Why start? What do we have to give?
To leverage available and emerging digital, technology tools and the information explosion to grow and enrich sporting and fitness experieces.	
To organize a cooperative business support center that leverages cost-savings measures.	
To influence everyone’s sensativities concerning athletic ideals.	
To assist coaches, teachers and self-learning for soulful awarness.	
Most of the tools and services are rich identity elements and publishing components.	
Scope	The boundaries of the business. 
The sports participants include athletes, coaches, athletic directors, officials, media and boosters. 	
Dedicated fans of sports who plan vacations around special sporting events would be part of the scope of services, but most fan activities fall outside this business. Fans are well served by other media outlets.	
The larger meaning of sports is in effect here to include aspects of recreation, fitness, wellness and health.	
The offerings of this venture stem from the fringe rather than originate from mission-critical applications.	
Partering scope:	
sports magazines inlude	
peridicals, publishers, web-sites, educational sources, organizations, events	
	
Assumptions	Specific assumptions and insights your are operating the business under since they can determine how the business grows, operates and prospers.
	
Goals and Objectives	Listing of measurable goals, 1-3 years out.
distribute 9-million CD-ROMS/DVDs per year	
Work with 300 new partners each year	
Risks	As many as possible. Requires negative thinking and downside illustrations.
	
Strategies	Methods used to achieve goals and obectives, despite risks.
The participants are reached through partnering efforts.	
AI	
distributed network	
Progress Plans	Updates for the plans.


Vision	Super
To build and provide an open-standards, high-tech hub of new-media content, services and software for cutting-edge sports participants.	
The participants (athletes, coaches, Athletic Directors, officials, media and boosters) are reached through partnering (with sports periodicals, book publishers, web sites, educational sources, other media outlets and organizations).	
	

Shipyard

Synergy Shipyard 	
Includes FootNotes, ATI’s Intellectual Properties such as SuperCard, as well as InfoDepot and Roaster. 	
Classroom Plan	
Includes the building of an internet classroom in Pittsburgh, a distance based learning relationship with WestLake Solutions, as well as developer briefings, summits, and virtual seminars.	
Golden Cog Plan	
Includes the community building efforts among sports publishers.	
Sport Surf	
Includes the building of a mega sports web site, hybrid CD-ROMs to consumers, hybrid web-servers/kiosks to partners.	
	
DU IT Plan	
Includes the formation of a non-profit, Univ. Information Technology	
Coaching seminars	
CD-ROMs to magazines	
web-mastering for DU, sports fun and freeware	
	
Broad strokes	
This venture is driven by Relationship Marketing, and it offers 	
Marketing is an important key to business success. This venture, because of its freeware elements and mass-market reach, turns marketing efforts into easier and less expensive chores.	
Partners with this venture get a flood of high quality sales leads.	
Partners with this venture get on-going opportunities for meanginful face-to-face contacts with prospective customers.	
The classroom activities, awards programs, trade show appearances, seminars, and other things like our Special Interest Groups give partners chances to visit with our partners.	
Partners with this venture can deploy their solutions in highly visible manners.	
Saying our software is used by Yahoo! or CNN or some other such effort increases creditability.	
Fianance R&D for these efforts and beyond	



Titles present income opportunities for publishers.

A publishing company develops content. The content goes into titles. Without titles, a publisher doesn’t publish. This linear tour on titles and general finances of the publishing business reveals chunks of information to help everyone better see how this operation exceed the norms our economies of operations. Historical data points as to past happenings with the SSS book publishing imprint are highlighted for reference. Many of the possible income streams that are generated from the titles are explained. In the more traditional, old-school model, a publishing business sells its titles to make its prime sources of income for publishers. Titles are sold in the marketplace to consumers or resold to trade outlets, such as bookstores or catalogers. This linear tour hopes to illustrate how incomes can flow into and around a publishing business in many ways that go beyond and even surpass sales incomes from specific titles. This operation deploys some untraditional models to generate income and equity. Many equity building operations and transactions occur in the wide and diverse realm of publishing and media organizaations. General -- Variables for titles Sports Publishing Examples from SSS Costs Author’s Royalty, 15% of incomes Development, publisher’s time = 1 hour per page Overhead per title Linear Tour on Titles -- Executive Summary This endeavor is lead by a team of new-media publishing experts who can create many income opportunities that generate large returns on investments with minimal amounts of risk and development costs. By and large,

Source: helpdesk.WordPress.2026-06-05.xml · Original ID: 2559