Shallow Thinking. Biz advice from Ben

I like the "shallow water thinking." 13 signs you might be thinking too shallowly. Here are 13 examples of shallow thinking in marketing: 1. Slave to marketing metrics at the expense of (or even outright ignoring the existence of) all the intangibles in a business that are just as important 2. Prioritizing the selling of offers over the growing of a business 3. Relying completely on social media 4. Setting goals that are outcome dependent (i.e., make X sales by Y date) vs goals that are not outcome dependent (write & send 1 email each day that sells something) 5. Building a list instead of an audience 6. Think having a funnel or offer or an email list is the same as having a business 7. Selling offers that don’t logically link to other offers 8. Assuming you can only inexpensively get leads & traffic by being on social media 9. Relying on one merchant account 10. Having 50% or more of your income tied up in ONE offer or client, and not at least in the process of working to change that 11. Thinking marketing or copywriting or valuable offers are as powerful for sales as status 12. Selling the “thing” you offer instead of selling you 13. Making transactions at the expense of relationships These are just a few examples of shallow thinking. And if you happen to fall into more than one of the above I suggest changing that, fast. That is, if you want to not only be able to compete in, but conquer in your market, industry, product category in the coming months, years, and decades. It’s also mandatory to not do the 13 things above to use Email Players. The newsletter simply won’t work for shallow thinkers. Which is why they never last long. And, also, wgt they are much better off buying elsewhere. Otherwise, here’s the link: https∶//www.EmailPlayers.com Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to unsubscribe Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA