Terms for Modern Business Understanding
To Understand, new terms and an expanded vocabulary is needed.
Term | Meaning | Tip | Use Case |
|---|---|---|---|
Affiliate | Similar to a brand ambassador | Commissions, tells friends, users | Could sell more Hall of Fame ISCA banquet tickets with an affiliate program. |
AI | Artificial Intelligence | Bard, ChatGPT 4o, Meta, Chat Bots | Cell |
Automatic Payouts | PayPal delivers money to affiliates | Sales were generated and commissions are delivered 30-60 days later via PayPal. | Cell |
Avatar | Identify your target audience and understand their needs and preferences. | Cell | Cell |
Best Practices | Enter your text here... | Cell | Cell |
Funnel | Cell | Cell | Cell |
| Cell | Cell | Cell | Cell |
| Cell | Cell | Cell | Cell |
CMO | Chief Marketing Officer | Cell | Cell |
Cool Bonuses | Include complementary products, tools, or services that enhance the value of the main offer AND remove objections the buyers have about what would keep them from getting results. | Cell | Cell |
Domain(s) | Cell | Cell | SwimISCA.orgSwimISCA.comUCANSwim.orgUCANSwim.netGAGC.blueLAP.redLAP.blueISCA.red ISCA.blueRauterkus.com |
Extendly | Enter your text here... | Cell | Cell |
GHL | Go High Level | Cell | Cell |
GM | Webmaster | Cell | Cell |
Irresistible Offer | Cell | Cell | Cell |
KB | Knowledge Base | Cell | Cell |
KPI | Key Performance Indicators | Cell | Cell |
LTV | Life Time Value | ||
MISAEM | Cell | Cell | Cell |
MRR | Monthly Recurring Revenue | ||
SaaS | Software as a Service | Capital S and lower-case aa | The expansion opens a new chapter for ISCA as a Saas. ISCA Membership can also include SaaS elements. |
Scale | Cell | Cell | Cell |
Scarcity / Urgency | Use the bonuses to create real scarcity and a sense of urgency. | Cell | Cell |
SOP | Standard Operating Procedures | Cell | Cell |
Stack | Cell | Cell | Cell |
Sub Accounts | Cell | Cell | Cell |
Sub Domains | Cell | Cell | Cell |
UCSSC | Enter your text here... | All sports | Cell |
UNESCO | United Nations sub group | Cell | Cell |
Upsell | |||
VAR | Value Added Reseller | Cell | Cell |
WAFSU.org | World Aquatic Federation for Schools and Universities | Cell | Mark Rauterkus is V.President |
Source: helpdesk.WordPress.2026-06-05.xml · Original ID: 4329