Thought Leadership

Buyers care about "thought leadership."In a recent survey of 1,200 U.S. business decision-makers, content creators, and salespeople, 61% say they are more willing to pay premium prices to work with a brand that articulates a clear vision through thought leadership.Yet, only 14% of sellers believe that thought leadership allows them to charge higher prices than competitors. There is a clear disconnect here. But what's the reason for it? Perhaps high-priced consultants who are paid big fees to help companies establish thought leadership oversell its value?Source: SIPAlert Daily, 8/19/19.