Advice: Don’t try to boil the ocean! Wisdom from the founders of

News, Parenting, People, water


Lessons from the World's boldest brands covers insights from the founders of July.

Sweet article!

About the author 

Mark Rauterkus

Swim, SKWIM and water polo coach in Pittsburgh, PA, USA. Also the webmaster for the International Swim Coaches Association and a publisher at,, and a former small-press, Sports Support Syndicate. Former free-market candidate for public office on various occasions, generally as a Libertarian.

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